Issue 25

What kind of hotel truly wins the hearts of its guests? Some people value service, while others prioritise location — everyone has their own standards. For luxury hotels, however, what leaves a lasting impression is often more than just impressive hardware or amenities; it is the ability to create a complete and immersive experience. For this cover story, we invited Avalon Collective founder and Principal Design Director Cedric Jaccard for an exclusive interview. He shares his insights and philosophy on luxury hospitality design while taking readers through several signature projects. In addition, we turn our attention to some of Asia’s most talked-about new luxury hotels as we explore the design concepts behind these remarkable hospitality destinations.