What kind of hotel truly wins the hearts of its guests? Some people value service, while others prioritise location — everyone has their own standards. For luxury hotels, however, what leaves a lasting impression is often more than just impressive hardware or amenities; it is the ability to create a complete and immersive experience. Beyond grand interiors, well-appointed facilities, and attentive hospitality, design plays an essential role. In addition to showcasing spatial aesthetics, great design conveys a brand’s spirit and cultural identity. Every detail — from material selection and lighting composition to visual storytelling and symbolic meaning — shapes whether guests can genuinely connect with the soul of a space.
For this cover story, we invited Avalon Collective founder and Principal Design Director Cedric Jaccard for an exclusive interview. He shares his insights and philosophy on luxury hospitality design while taking readers through several signature projects. In addition, we turn our attention to some of Asia’s most talked-about new luxury hotels as we explore the design concepts behind these remarkable hospitality destinations.
Originally opened in 2007, the St Regis Spa has been thoughtfully reimagined by Avalon Collective after 15 years, in alignment with the St Regis brand ethos. The redesign introduces a refreshed arrival and bar experience, a refined communal lounge, a dedicated mani-pedi suite, and a more efficient therapist pantry to better support daily operations. Balancing elegance with quiet restraint, the renewed spa experience brings a greater sense of warmth, functionality, and contemporary sophistication to the St Regis wellness journey.
Celebratory
Upon arrival, guests are greeted by a unique micro-mosaic botanical art wall. The reception podium, featuring a sensual curved ceiling and a peekaboo chandelier, establishes a boutique like ambiance, setting the stage for an immersive spa experience. Celebration bar, positioned against an illuminated shelf backdrop, offers a selection of chic beverages and exquisite cosmetics. This provides guests with the opportunity to indulge in a social and celebratory atmosphere while nurturing both their inner and outer well-being.
Sensorial
The Relaxation Lounge, with its soft and indulgent ambiance, functions as a Private Enclave and central gathering point, seamlessly connecting each pivotal moment throughout the spa journey. Sheer drapery envelops individual guests seeking intimate spa experiences or groups celebrating special occasions or milestones together. This creates a harmonious juxtaposition of Peace and Pageantry set against a backdrop of abstract botanical prints
Bespoke
In each treatment room of the St. Regis Spa, the atmosphere is meticulously designed to foster relaxation and escape. The figured glass panels offer flexibility: they can be closed for an intimate, private treatment experience or opened to create shared moments between guests, whether for a mother-daughter duo bonding or a couple enjoying relaxation time together.
The Treatment rooms are thoughtfully curated as sanctuaries of privacy and style. Here, guests can immerse themselves in a contemplative environment, allowing them to unwind and rejuvenate amidst the serene setting. Each room is designed to evoke a sense of tranquillity and indulgence, providing an ideal backdrop for guests to escape the hustle and bustle of daily life and focus on their well-being.
Refined
The wet facilities at the St. Regis Spa are designed to provide guests with an elegant and functional experience. The Dressing Rooms are thoughtfully laid out to optimise functionality, ensuring guests can effortlessly prepare for their spa treatments. Meanwhile, the Thermal experiences are crafted to enhance relaxation and wellness. From soothing saunas to invigorating steam rooms, each thermal facility is designed to promote detoxification, improve circulation, and relieve stress. Guests can indulge in a variety of thermal treatments tailored to their preferences, allowing them to unwind and recharge their senses.
Through meticulous attention to detail and a commitment to excellence, the spa delivers an opulent, intimate, and revitalising journey that exceeds expectations. From the moment guests enter the wet facilities to the moment they leave feeling refreshed and rejuvenated, every aspect of the experience is carefully curated to provide an unforgettable escape from the everyday.
St. Regis Spa | St. Regis Singapore
Address: 29 Tanglin Road, Singapore, Singapore, 247911
Website: www.stregisspasingapore.com/
Facebook: www.facebook.com/stregissingapore
Instagram: www.instagram.com/stregissg
