Ruby Hotels

The Munich-based Ruby Group, led by founder and CEO Michael Struck, is breaking new ground with their Lean Luxury philosophy. By having a lean organisational structure and concentrating on the essentials, Ruby manages to create a contemporary, affordable form of luxury for the modern, cost- and style-conscious customers. To them, luxury means laid-back comfort instead of formalities. Inspiring people instead of pretty facades. Character and soul instead of polished surfaces. No expensive prestige addresses, but where the authentic heart of the city beats.