Singapore Airlines: Flyers and Shoppers’ Paradise

Singapore Airlines: Flyers and Shoppers’ Paradise

Text: Sweezy Tan Photos Courtesy of Singapore Airlines, KrisShop, Kris+, Bisou Bake Shop, Urban Retreat Spa & PAUL Malaysia - 02 August 2021


Singapore Airlines values their loyal customers and rewards them with exclusive treatment via the PPS Club and KrisFlyer programmes. When members fly in Suites, First Class, or Business Class on Singapore Airlines, they will accumulate PPS Value that will qualify for PPS Club membership. This offers exclusive privileges and recognition including priority check-in and boarding, access to lounges worldwide, and more check-in baggage allowance.

Their frequent flyer programme, KrisFlyer, is designed to reward members beyond travelling. Apart from flight-related benefits, members can earn or redeem miles on travel, retail and everyday spend.

Kris+ is a lifestyle app that was introduced to provide exclusive rewards to KrisFlyer members. Shoppers will enjoy various benefits such as discount on partnering brands. For Malaysian members, they can enjoy privileges at Bisou Bake Shop, PAUL Bakery and Urban Retreat* (coming soon).

KrisShop, Singapore Airlines’ flagship retailer, started out as in inflight duty-free shop on board flights and has since evolved into an omni-channel retailer. With its flagship e-commerce store, customers can shop anytime and anywhere, even without flying, and enjoy convenient doorstep delivery. In addition to leading global brands and exclusive airline merchandise, KrisShop also spotlights home-grown brands under its dedicated With Love, SG concept store. Their latest concept store, Batik Label by KrisShop, pays homage to their heritage with an exclusive range of collaborations that feature the unique Singapore Airlines batik motif.

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