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By creating its own boutiques and offering more profound client experiences, LOUIS XIII takes its clients far beyond the cognac to offer them a wave of sensations and emotions.
Started in 2016 with the opening of the first boutique in Beijing, at SKP, LOUIS XIII recently opened a second and a third boutique at Harrods (London, UK) and SKP (Xi'an China).
Each boutique showcases the LOUIS XIII range in a spectrum of editions. The stylish spaces offer bespoke services and exclusive LOUIS XIII experiences which will forge lasting impressions with revered boutique visitors. The clients can enjoy LOUIS XIII by the glass, neat or with food pairing to discover its full ballet of aromas and flavours. LOUIS XIII provides clients with private previews of limited editions by appointment, bookings for private visits and initiation at the Maison LOUIS XIII in Cognac (France), the full range of LOUIS XIII collections, from La Miniature to Le Mathusalem, as well as personalised delivery and customisation services, leading them into an unprecedented tailor-made journey.
ICONS OF LUXURY AND DESIGN
Designed by RDAI the high‐end architecture and design firm renowned for the seminal Hermes flagships and Elie Saab, the LOUIS XIII Boutique exposes a skilful mix of luxury and elegance, design, digital technology and customized lighting, therefore appealing to all senses. "The design concept combines the noblest materials with state-of-the-art digital innovations to inspire poetry and feeling, the experience of LOUIS XIII," says Denis Montel, Artistic Director and Managing Director of RDAI and RDAI Architecture.
Showcasing materials and colours that tell the LOUIS XIII story - limestone evoking the precious chalky terroir, copper recalling the aux-de-vie stills, oak invoking the ancient casks, glass and crystal for the decanters, the boutiques feature a stunning centrepiece, The Century Wheel, a circle of light which, when the hand approaches, travels through the ten decades that comprise LOUIS XIII. The maturation process is portrayed in the rich coloured hues of cognac illuminated in 1200 light points that will appear through the acid etched mirror, offering a lyrical and sensorial experience of time.
