Celebrate Time with Jaeger-LeCoultre

Celebrate Time with Jaeger-LeCoultre

Text: Sweezy Tan Photos: Courtesy of Jaeger-LeCoultre - 20 July 2020


When Jaeger-LeCoultre introduced the Reverso almost 90 years ago, its blank metal flip side was designed purely as a functional solution to the needs for polo players to protect the delicate glass of their watches.

However, it immediately became a canvas for special messages and artistic expression. Brand Maison’s friend, Amanda Seyfried, engraved a favourite photograph of Finn, the Australian Shepherd she rescued almost a decade ago.

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