While flowers may fade, the joy of building together lasts forever. This Valentine’s Day, The LEGO Group invites you to “Keep It Fresh” with LEGO® Botanicals - a collection that transforms brick-building into a shared journey of creativity and connection. From immersive pop-up experiences to thoughtfully curated gift sets, celebrate love in a refreshingly different way.
The “Keep It Fresh” campaign reimagines Valentine’s Day with experiences that go beyond fleeting gestures to create lasting memories. Because cherished moments aren’t just given; they’re built together, brick by brick.
Nina Patricia Da Costa, General Manager of Singapore, Malaysia and APAC Travel Retail, The LEGO Group said, "We are breathing new meaning into Valentine's Day by providing a refreshingly different take for our fans to experience. It's about quality time to build something beautiful together, rather than the conventional celebration of how this special day should be spent. Because the most memorable expressions of love are those that feel uniquely yours."
The Bloom Bar: Where Affection Meets Creativity
From 10 to 15 February 2026, the Entrance Foyer (Ground Floor) of The Starhill KL transforms into a blooming sanctuary with The Bloom Bar taking centrestage as the main spectacle. Couples, loved ones and flower enthusiasts are invited to step into an enchanting space designed to spark joy and meaningful connections. A stroll into The Bloom Bar feels like entering a secret garden in the heart of the city - a respite from the everyday where visitors can pause, and rediscover the simple pleasure of creating something beautiful. The installation features interactive building stations, thoughtfully curated photo opportunities, and an atmosphere that celebrates both the artistry of LEGO Botanicals and the beauty of shared experiences.
Visitors can immerse themselves in hands-on Make & Take workshops to build roses together using a specially designed ‘menu’ card - choosing between elegant black, classic red, or romantic pink blooms. These building sessions are designed for adults aged 13 and above, offering a sophisticated and playful alternative to traditional Valentine’s Day activities. Adding to the experience, guests can contribute their creativity to a collaborative tulip field display. As each visitor adds their brick-built tulip to the growing installation, the display blossoms into a vibrant community artwork - a testament to the collective joy of building together.
An elegant Mercedes-Benz A250 adorned with blooming flowers from the LEGO Botanicals range is also on display - a stunning centrepiece that embodies the fusion of timeless elegance and playfulness reimagined through creative expression.
Bloom Squad: Spreading the Love
From 7 to 14 February, the roving Bloom Squad will surprise shoppers at premier destinations across Kuala Lumpur, bringing spontaneous moments of joy leading up to Valentine’s Day. Spot the Bloom Squad at locations including Sunway Pyramid, Setia City Mall, IOI City Mall, Sunway Velocity, Pavilion KL, KLCC, One Utama, and Mid Valley, and receive a fresh rose paired with something that lasts even longer - a voucher to claim a stalk of LEGO Botanicals Roses with any purchase of LEGO Botanicals sets at participating LEGO Certified Stores.
A Fresh Portfolio of LEGO Botanicals
This Valentine's season showcases The LEGO Group's expanded Botanicals collection, featuring recently launched sets that bring beauty and creativity into any home. The 11501 Tulips Bouquet offers a fresh, vibrant expression of perfect love and new beginnings, whilst the 11504 Peace Lily stands as an elegant symbol of peace, prosperity, and devotion. The cheerful 11508 Daisies represent innocence and loyal love, bringing warmth and brightness to any space. Meanwhile, the 11503 Flower Wall transforms ordinary walls into extraordinary statements of botanical artistry. For those who speak the language of love through furry companions, the 11384 Golden Retriever Puppy makes an adorable addition. The charming 21365 Love Birds captures the essence of togetherness and affection, with two delightful birds that symbolise the beauty of partnership.
Alongside these new additions, classic romantic favourites continue to bloom. The 10328 Bouquet of Roses remains the timeless symbol of romance, whilst the 10374 Bouquet of Pink Roses expresses gratitude, admiration, and appreciation with softer elegance. The 10342 Pretty Pink Flower Bouquet serves as both a chic decorative piece and a gentle expression of love. Making a bold, colourful declaration, the 31214 LOVE says it all in unmistakable brick-built letters.
Visit LEGO Malaysia, LEGO Malaysia Facebook, and LEGO Lazada Malaysia for more information.
