Porsche Specialists In Meeting Individual Customer Wishes

Porsche Specialists In Meeting Individual Customer Wishes

Text: Sweezy Tan Photos: Courtesy of Porsche - 03 August 2021


Meeting personal customer wishes is an important part of the global offering from Porsche. The sports car manufacturer pursues this goal with its business divisions Porsche Exclusive Manufaktur, Porsche Tequipment and Porsche Classic.

The company now plans to respond to the wishes and needs of its customers to an even greater extent with a new and significantly extended range of products and services. This includes various options for individualisation of Porsche sports cars, turning them into unique one-offs.

As part of its Co-Creation strategy, the sports car manufacturer is also offering a new interpretation of the legendary Sonderwunsch programme of the late 70s and will make it possible to design individualised one-off cars in the future – co-created by the customer and realised professionally by Porsche.

The Porsche Exclusive Manufaktur is successively expanding the range of products that can be individualised and personalised. Significantly more options will be available here in future. Examples include various exterior wrap options, individual starting numbers, prints on the floor mats, illuminated door entry guards and logo projectors in the vehicle doors. In addition, customers can choose to become designers themselves in the ordering process.

Across all model series, customers can currently choose from more than 700 Porsche Exclusive Manufaktur options. The demand for individualisation is increasing all the time. The level of vehicle enhancement is particularly extensive in 25 per cent of all 911 models delivered worldwide: they visit the Porsche Exclusive Manufaktur workshops at the parent plant in Zuffenhausen for exclusive re-commissioning.

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