Renowned Japanese bridal jewellery brand I-PRIMO marks its debut in Malaysia with the grand opening of its first store at SEIBU, The Exchange TRX, one of Kuala Lumpur’s premier lifestyle destinations.
The grand opening ceremony welcomed distinguished guests, media, and key opinion leaders, celebrating a significant milestone in I-PRIMO’s regional expansion and its commitment to bringing its signature craftsmanship and personalised bridal jewellery experience to Malaysia.
The store was officiated with a ribbon cutting ceremony by I-PRIMO and SEIBU and stakeholders, as follows:
- Naoki Sawano（澤野直樹）,Primo Global Holdings Co., Ltd. President and Representative Director
- Shuichi Fujie（藤江秀一）, Primo Japan Inc. President and Representative Director
- Kenichi Tanabe（田邊健一）,Primo Japan Inc. Senior Managing Director
- Angel Wong, Primo Diamond Malaysia Sdn. Bhd. Director
- Datuk Alfred Cheng, SOGO (K.L) Department Store Sdn. Bhd. Group Managing Director & Chairman – SEIBU
- Datin Rita Shum, SOGO (K.L) Department Store Sdn.Bhd. Fashion Director - SEIBU
- Shaun Chong, SOGO (K.L) Department Store Sdn. Bhd. Group CEO
- Nobuharu Yutani（湯谷信治）, SOGO (K.L) Department Store Sdn.Bhd. Managing Director - SEIBU
The ribbon cutting ceremony symbolises the brand’s official entry into the Malaysian market, with the flagship store officially open to the public. Guests were also invited to an exclusive private tour of the boutique, where they experienced I-PRIMO curated collections and learned about the brand’s unique approach to bridal jewellery.
Naoki Sawano, President and Representative Director, Primo Global Holdings Co., Ltd. stated, “Malaysia is a key market in our international expansion strategy. We are honoured to be able to share I-PRIMO’s philosophy—which is rooted in a desire for our customers’ happiness - with the people of Malaysia. We look forward to growing alongside this vibrant market.”
Angel Wong, Director of Primo Diamond Malaysia Sdn. Bhd stated, “At I-PRIMO, every ring has a story. As we open our first store in Malaysia, we aim to ensure that the very act of selecting jewellery to symbolise a couple’s lifelong vows becomes a meaningful and memorable experience.”
Datuk Alfred Cheng, Chairman of SEIBU concluded, “We were delighted to welcome I-PRIMO to SEIBU and honoured to form a partnership with SEIBU for I-PRIMO’s grand launch.”
In conjunction with the launch, a three-day pop-up store (4 - 6 June 2026) introduced visitors through an immersive experience with fun on-site activities including a “Love Fortune” omikuji and a gachapon machine featuring exclusive gifts, creating a memorable and engaging brand experience.
About I-PRIMO I-PRIMO is Japan's largest bridal jewelry specialist, celebrated for its extensive collection of made-to-order engagement and wedding rings. Established in Tokyo in 1999, the brand has grown to over 130 stores internationally, providing premium Japanese craftsmanship and hospitality.
I-PRIMO Malaysia website : https://iprimo.my/
