HOKA®, the global performance footwear brand renowned for its bold approach to running innovation, tunveiled the Clifton PRO in Malaysia, the latest evolution of its iconic Clifton franchise designed for runners who believe every breakthrough begins in training. Delivering HOKA®'s smoothest Clifton yet, the next-generation performance trainer helps Malaysian runners train more comfortably, move more efficiently and build the confidence to chase their next personal best.
Clifton PRO builds on the legacy of the celebrated Clifton franchise. First introduced in 2014, the Clifton franchise redefined everyday running by combining HOKA®'s signature maximal cushioning with a lightweight, responsive ride. Over the past decade, it has become one of HOKA®'s most trusted performance trainers, continuously evolving alongside the needs of runners. Today, Clifton PRO marks the next chapter of the franchise, reengineered with the new PROGLIDE+ midsole system and enhanced MetaRocker™ geometry to deliver smoother transitions, greater efficiency and a more responsive ride. Designed for runners who believe progress is earned through consistency, Clifton PRO reflects HOKA®'s belief that every breakthrough begins with the commitment to keep showing up, run after run.
Complementing the launch is the introduction of Run It Again, HOKA® Malaysia's new community performance programme designed to inspire everyday Malaysian runners to train with purpose, embrace consistency and unlock their full potential. Inspired by the belief that progress is earned through the commitment to keep showing up, the programme brings together 10 everyday runners, known as the Run It Again Squad, to embark on a structured three-month training journey towards breaking the two-hour mark at the Kuala Lumpur Half Marathon this October. Together, the programme makes performance running more accessible while encouraging more Malaysians to discover what's possible when they choose to Run It Again.
“At HOKA®, we believe every runner has another breakthrough waiting ahead. That's why we're excited to introduce Clifton PRO to Malaysia, not simply as our latest performance trainer, but also as a symbol of our commitment to empowering more Malaysians to discover what they're capable of. Together with the Run It Again programme, we're creating opportunities for everyday runners to train with purpose, chase their next personal best, and grow alongside HOKA® as we continue to empower Malaysia's running community”. said Azri Haidhar, Country Brand Marketing Lead of HOKA Malaysia.
Bringing the programme to life is HOKA® athlete Sanjay Manimaran, whose relentless pursuit of the Malaysian half marathon national record embodies the spirit of Fly Human Fly. Fresh from the 2026 Gold Coast Half Marathon, where he clocked an impressive 1:07:22, just 29 seconds shy of rewriting the Malaysian national record, Sanjay now sets his sights on a second attempt at making history. Over the next three months, he will train alongside the Run It Again Squad, striving for their personal bests. Together, they embody HOKA®‘s belief that every milestone begins with the commitment to keep showing up and the courage to Run It Again.
Reinforcing its long-term commitment to the Malaysian running community, HOKA® will further expand its local presence with the relaunch of its Suria KLCC store this August, followed by the opening of a new Pavilion Kuala Lumpur store. More than retail destinations, both stores are envisioned as community hubs where runners can experience HOKA®‘s latest innovations, connect through curated running experiences and discover the brand's Fly Human Fly philosophy firsthand.
The Clifton PRO is now available at HOKA® Malaysia stores, selected authorised retailers and HOKA® Malaysia Official Website. For more information on the Run It Again programme and upcoming Clifton Training Hub sessions, visit https://hoka.com.my/ or follow HOKA® Malaysia on Instagram and Facebook for more updates.
